HARBOR CITY (CBSLA) — Two men were killed Wednesday in a shooting at a restaurant in a Harbor City strip mall, police said.

The shooting occurred about 9:30 a.m. at Bob’s Hamburgers in the 1100 block of West Pacific Coast Highway.

READ MORE: LAPD Motorcycle Officer Taken To Hospital After Crash

A man in his 20s died at the scene, and a man in his 50s died at a hospital, said coroner’s Assistant Chief Ed Winter. Officials withheld their identities pending notification of relatives.

Police believe the man in his 20s was the intended target of the shooting, and the man in his 50s was a bystander.

Customers of the burger joint told KCAL9’s Cristy Fajardo they believe the older victim was the owner of the business — a friendly man whose reputation for generosity grew over his 30 years running the restaurant.

“Sometimes I didn’t have any money. He was kind enough to share food,” said customer Sarai Garcia.

READ MORE: LA City Council Gives Preliminary OK To $5 Hazard Pay For Grocery Store Workers

“He makes the best cheeseburgers on the planet,” customer Sean Ryan said. “If you don’t have the money, he’s willing to front you the money.”

The gunman’s face was covered when he walked in the restaurant and opened fire, providing police with scant clues of his identity.

Police were working to find any security camera footage of the crime.

No arrests were reported.

MORE NEWS: 23-Year-Old Charged With Molesting Woman in Santa Ana Store

(©2016 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)