Disney CEO Bob Iger Joins LA 2024 Olympic Bid Campaign

LOS ANGELES (CBSLA.com) — Disney chairman and CEO Bob Iger has been selected to join Los Angeles' campaign to host the 2024 Olympics.

The LA 2024 committee made the announcement on Twitter Tuesday morning, appointing Iger as Vice Chair of its Board of Directors.

"Bob's bold, innovative leadership at the helm of the world's largest media company is one of the key reasons that Los Angeles speaks to young people all over the world every day," LA 2024 CEO Gene Sykes said. "Now, we're delighted that he's going to share his expertise with LA 2024 to develop strategies for putting this unparalleled reach at the service of the Olympic Movement. Our goal is to reignite the passion for the Games among 100 million young Americans and hundreds of millions more across the globe, and Bob will be a big part of our effort."

"The Olympic Movement celebrates the indomitable human spirit and brings people together across continents and cultures in a powerful, shared experience," Iger added. "It's an important endeavor, and I'm proud to support LA 2024's effort to bring the Games back to Los Angeles and to reimagine them in ways that engage the global community, elevate the movement, and inspire a new generation."

Los Angeles is competing with Rome, Paris and Budapest to host the 2024 Games.

The International Olympic Committee is scheduled to select a host during a meeting in Peru in September 2017.