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Hillary Clinton, Donald Trump Both Have Image Concerns Heading Into General Election

LOS ANGELES (CBSLA.com) — With Donald Trump as the presumptive Republican nominee for president, Hillary Clinton looks to turn the focus of her campaign toward the general election.

Clinton holds a strong delegate lead over Democratic opponent Bernie Sanders, and Thursday was in East Los Angeles, where she spoke at a rally.

"I definitely think that Donald Trump should be a little bit more conservative when he's talking," one woman attending the Clinton rally told KCAL9's Amy Johnson.

Most of the people shared the woman's sentiment and want to see a change in Trump's rhetoric and image heading into the general election.

"Donald Trump needs to be more presidential," one man said, while another woman said his image "has to be cleaned up."

We spoke to Ange-Marie Hanock, a political science professor at USC, about Clinton and Trump's image issues.

"I think that Donald Trump, in order to have any shot at victory, is going to have to change his image," Hancock said.

"In particular for Trump, it's really about changing his image with white, female independent voters, those that have been turned off by his comments about women, " she added.

The USC professor also added that Clinton must make some changes to her image as well.

"She's actually got a harder job, if you can imagine it, because she's been in the political eye for so long, for 20-plus years. She's got to figure out a way to really make appear more fresh and ready to meet today's challenges," Hancock said.

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