LOS ANGELES (CBSLA.com) — If imitation is the highest form of flattery, the people who make those burger commercials of scantily clad women sensually munching on burgers should be very flattered.
As part of their “Not Safe for Daytime” campaign, CBS Daytime has unleashed an almost frame-for-frame parody of the sexy commercials but — take note female and gay soap audience — this one’s for you.
Actor Pierson Fode (Thomas on “The Bold and the Beautiful”) is shown shirtless (natch) enjoying his burger. Make that really enjoying his burger. In the parody, all the requisite puns are made about buns, beef, special sauce and condom-ints.
Earlier this week, CBS Daytime launched the “Not Safe for Daytime” channel on YouTube.
The network said the webisodes (some cute, some naughty, some funny) will include “inventive original skits, pop culture parodies and viral video spoofs, and feature stars from CBS’s soaps, talk and game shows.
“CBS Daytime has one of the most passionate and loyal audiences in television, reaching 28 million viewers each week,” said Angelica McDaniel, Executive Vice President, Daytime Programs and Syndicated Program Development, CBS Entertainment and CBS Television Distribution. “We wanted to thank them by creating even more content, going behind the scenes of our series and showing a side of our talent that is, well, not safe for daytime TV! This is an irreverent, fun, ‘fresh’ way to bring CBS Daytime to our viewers everywhere at any time.”
They plan to post new videos for several weeks.
Another video added this week, “Whisper Challenge with Steve Burton & Joshua Morrow” was also getting lots of attention — even if they played with their shirts on. The “Young and Restless” stars (they play Dylan and Nick, respectively) whisper fun phrases to one another while wearing noise-canceling headphones.