LOS ANGELES (CBSLA.com) — Uber hopes to recruit up to 12,000 new drivers in inner-city areas over the next 12 months.

The ride-sharing company made the announcement at an event Thursday and was joined by City Councilmember Marqueece Harris-Dawson, Deputy Mayor of Economic Development Kelli Bernard, and leaders from local organizations.

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“What we know for sure is that the people who will be these entrepreneurs will wind up in many cases picking up people who look like them, will wind up picking up people who actually think like them,” said Nolan Rollins of the Los Angeles Urban League.

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The company says there are plenty of jobs, especially in certain parts of the Southland. Over the course of the next six weeks, Uber plans to go into downtown Los Angeles to recruit drivers.

For those who don’t have a vehicle, there are alternatives, such as leasing a vehicle through Uber.

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“The lease payments come out through my weekly earnings,” said an Uber driver.