LOS ANGELES (CBSLA.com) — MAC Cosmetics and Caitlyn Jenner have teamed up to offer a lipstick titled “Finally Free.”

The partnership makes the reality television star the most high-profile transgender star to get a major cosmetics contract.

The lipstick will be available in-store and online starting April 7 and retails for $17.

“Caitlyn Jenner has fearlessly shared her transition with the world,” the company said in an ad for Finally Free. “Her new M·A·C Lipstick, Finally Free, champions All Ages, All Races and All Sexes.”

Proceeds will go to the MAC AIDS Fund Transgender Initiative to further its work in support of transgender communities, the company added.

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