BURBANK (CBSLA.com) — Many “Star Wars” fans are complaining about the absence of a main character on store shelves.

Specifically, they are using social media to draw attention to the fact that Rey, a female character, is not included among the men when it comes to figurines.

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A Target-exclusive, a six-piece “Star Wars” set with many of the main characters, doesn’t include females like Rey.

“I think that’s kind of messed up because she had a huge part in this movie,” said Archie Gonzales, a “Star Wars” fan.

Other outraged customers took to Twitter to let the companies know of their frustration using the hashtag #WheresRey.

One tweet says, “I am painfully disappointed in @DisneyStudios @Target @Hasbro – the movie is great & now you’ve spoiled it for me. #girlsmatter.”

Another says, “Including your movie’s MAIN CHARACTER does seem like a fairly basic thing to get right #WheresRey.”

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“It is a main character. Just like back when ‘Star Wars’ first came out, they always included Princess Leia with everything,” Steffanie Mellon, a mother, said.

“With kids, it kind of depicts like only men can be heroes and like only men are the main characters,” Gonzales added.

In a statement, Target said it listens to feedback from customers, and has already shared this particular concern with the appropriate people.

The statement also added:

“Although not part of this specific 6-pack, Rey is featured across a broad assortment of products and categories. Rey is well-represented in our current assortment and selling exceptionally well. In most stores, product featuring Rey is selling as quickly as we can get it on to shelves.”

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Rey action figures are being sold separately online. At a Burbank Target, the set in question wasn’t on the shelf.