SILVER LAKE  (  —  Feeling non-plussed? Sick of being called plus-sized?

There’s a new fashion revolution as women who formerly were described as plus-sized a term many find offensive. Curvy women all over the world are tired of being labeled.

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Women over size 10 now have a new way to define themselves.

CBS2’s Kristine Lazar reports the non plus-sized argument is going viral on the Internet.

Model Katie Willcox has been a size 6 and a size 10 and everything in between.

“I’m 5-foot-9,” says Willcox, “and when I was a size 14, I wasn’t my personal healthiest, when I was a size 6 I was so unhealthy, and people would tell me, ‘You look so amazing.’ And I would say this is exactly what’s wrong with our culture.”

Even when she was at her thinnest, Willcox was considered “plus.”

A new social media campaign — #droptheplus — is hoping to do just that. Drop the label.

“What do these labels reprsent?” Willcox asked. “Why are we so attached to them? Big, small, curvy. Straight, fit, plus? Can we really just drop all of that? Just start being who we are.”

The #droptheplus movement is hoping to get manufacturers to drop the name in labels. Some models formerly known as plus-sized have also begun to refer to themselves as “curve models” instead

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On Twitter, under the hashtag #droptheplus, women are sounding off.

“Why is the anorexic look still in?” asked one woman. “Larger women are plus-sized and larger men are larger men,” said another.

On the CBSLA Facebook timeline, one viewer wrote, “Men don’t go to a separate department for their weight.”

Others think dropping the label might go too far.

“Are we going to get rid of the petite label, too?” wrote one woman on Facebook.

Also on Facebook, one man was not a fan. “Even on clothes sizes, they are protesting. Political correctness has gotten very out of hand.”

Willcox now runs a website called Healthy Is The New Skinny. She told Lazar being a size 10 is healthy for her.

“And I really don’t want to waste my life worrying about what size I am. Or worrying about how other people think about me,” Willcox said.

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The average size of an American woman is 14.