Billboard Campaign Launched To Cut Down On Hit-And-Runs, Distracted Driving
LOS ANGELES (CBSLA.com) — A public outreach campaign was launched Wednesday aimed at cutting down on hit-and-run crashes and preventing distracted driving throughout the city.
The "Obey the Rules of the Road" public service announcements will be shown in English, Spanish and Korean and will appear on digital billboards throughout the city, looking to decrease from the 20,000 hit-and-run incidents that occurred in 2014.
The billboards feature photos of actors Anne-Marie Johnson ("In the Heat of the Night"), Esai Morales ("The Brink") and Reno Wilson ("Mike & Molly"), along with messages such as "In an accident, just stay. You might save a life," followed by the theme, "Obey the Rules of the Road." They also include images such as paramedics attending to a crash victim, and a motorist looking at a cell phone while driving.
City Councilman Mitch Englander said the city is in the midst of an "epidemic," with more than 20,000 hit-and-run crimes in the city each year.
"By taking messages about traffic safety direct to residents, we can broadcast important safety messages and important information which could be critical to solving these crimes," Englander said.
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