LOS ANGELES (CBSLA.com) — The future is here for high-top footwear – and it’s all for a good cause.
Nike is set to auction off the 2015 Nike Mag, the same sneakers worn by actor Michael J. Fox in the 1989 sequel “Back To The Future Part II”, one of several pop culture touchstones the film generated that captured the imagination of sneaker fans around the world.
But starting in spring 2016, those same shoes will be available for purchase.
Coined the Nike Mag’s “power laces”, the shoes featured in the film reinvented the conventional lacing system by introducing an “individually responsive system that senses the wearer’s motion” – essentially automating the ages-old shoelace-tying process.
In honor of the film’s enduring legacy on pop culture, Nike on Wednesday delivered a pair of Nike Mags to the shoe’s first – and most celebrated – wearer, Michael J. Fox.
When the shoe goes to auction next year, all proceeds will go to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.
This isn’t the first time Nike has teased the “Back To The Future” design. In 2011, Michael J. Fox showed off a prototype to David Letterman, though the shoes did not have “power lace” technology.
Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
The resulting Nike Mag integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”
This innovation advances what was combining the archetype invention with digital technology. The result is t. But this is just the first iteration.
Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.
“By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker.
The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.