SOUTH LA (CBSLA.com) — Investigators and the family of a 34-year-old man who was killed in a hit-and-run incident while riding his bicycle on Wednesday are asking for the public’s help in identifying the driver of the vehicle that fled the scene.

Around 3:30 p.m. on Wednesday, Gabriel Carter was riding his bike near the intersection of 120th Street and Normandie Avenue in South Los Angeles when he was struck by a vehicle and thrown about 140 feet from the point of impact. The driver sped off from the scene, California Highway Patrol officers said.

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Officers found Carter lying in the road and he was transported to Harbor-UCLA Medical Center, where he died from his injuries.

CHP investigators said they believe the car was a newer-model red SUV that may have front-end damage. Investigators are asking for the public’s help in identifying the driver and vehicle.

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Carter’s friends and family, meanwhile, are hoping they can find closure.

“The person that did it, you know, I think they should just go and do the right thing,” Carter’s best friend Tauren Cade said.

“This is my youngest child and no matter how old you get they’re your babies,” said Gabriel Carter’s mother, Michelle Carter. “It’s unimaginable that somebody hit him and left him.”

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Gabriel Carter leaves behind two daughters, two brothers, a sister and his mother and father.