NEW YORK – For the first time ever, Showtime will be offered over the internet as a stand-alone streaming service launching in early July, with Apple as its first partner.
The stand-alone service will be called Showtime, a brand already embraced by consumers as the home for cutting-edge original programming, sports and movies. The launch of Showtime will coincide with the new seasons of, “Ray Donovan” and “Masters Of Sex,” premiering on Sunday, July 12th.
iPhone®, iPad®, iPod touch® and Apple TV® users will be able to subscribe to Showtime as a stand-alone service on the Showtime app anywhere in the U.S., for one monthly price ($10.99) to view on all Apple devices. The network plans to announce additional platforms and providers soon.
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Announced today by Leslie Moonves, CBS Corporation’s President and Chief Executive Officer, and Matthew C. Blank, Chairman and CEO, Showtime Networks Inc. (Showtime Networks Inc., a wholly-owned subsidiary of CBS Corporation.)
“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” said Moonves. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base.”
“At Showtime, we’re excited to offer consumers the opportunity to subscribe in new ways, by simply having an internet connection,” said Blank. “Our intent is to make Showtime available to viewers via every manner possible, giving them an enormous amount of choice in accessing our programming, starting with the season premieres of our award-winning series Ray Donovan and Masters Of Sex.”
With the service, subscribers will have unlimited on demand access to every season of Showtime original series, and hundreds of hours of movies, documentary and sports programming, as well as the live broadcast of the east and west coast feeds of Showtime. New customers who sign up through Apple in July, will receive a 30-day free trial.
CBS launched its own digital subscription video on demand live streaming service, CBS All Access, in October 2014.
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