LOS ANGELES (CBSLA/AP) — The world’s biggest burger chain is testing two new breakfast bowls at several Southern California locations, one of which includes kale.
The test comes as McDonald’s Corp. works to shake its junk food image, with sales at established U.S. locations declining for six straight quarters. CEO Steve Easterbrook, who stepped into the top spot March 1, has said he want to turn the chain into a “modern, progressive burger company.”
Lisa McComb, the Director of McDonald’s Media Relations, said the freshly-prepared items are a Turkey Sausage & Egg White bowl, which includes the leafy green as well as spinach and bruschetta. The other item is a Chorizo & Egg bowl, which includes a hash brown, cheddar jack cheese and pico de gallo.
Both are priced around $4, McComb said.
On Wednesday, Janney analyst Mark Kalinowski said McDonald’s was introducing three salads in Canada that use kale as an ingredient as well.
The embrace of kale may seem odd to some, considering McDonald’s recently ran an ad that celebrated the Big Mac and mocked trendy ingredients like soy, quinoa, Greek yogurt — and kale.
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