LOS ANGELES (CBSLA.com) — Items related to former Olympian and reality star Bruce Jenner have become hot commodities on eBay.

Jenner last week revealed to Diane Sawyer that he’s transitioning into a woman in a television interview that aired Friday.

Following that revelation, dozens of items have appeared on eBay including signed photos, pins, trading cards and about 20 boxes of the cereal Wheaties, which featured Jenner in 1977.

One of those cereal boxes listed in “mint condition” has more than 20 bids and is going for more than $200.