LOS ANGELES (CBSLA.com) — Hungry for some soul food for less than a buck?

Large crowds of people lined Crenshaw Boulevard in South Los Angeles on Wednesday to enjoy fried chicken, short ribs, red beans and black-eyed peas from Chef Marilyn’s in honor of one of the city’s longest-standing soul food establishments.

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The tastiest part: every item on the special menu cost only 99 cents.

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Mayor Eric Garcetti and other elected officials were on hand for Chef Marilyn Cole’s Day to celebrate Cole’s 25 years as a trademark Southland establishment.

“I just love to do it,” Chef Marilyn Cole said. “The fact that I can do something and people enjoy it, that’s rewarding in itself.”

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Proceeds will be donated to Parent Action Coalition for Education and Journalism Education Enrichment Program to help steer young people to study journalism.