LOS ANGELES (CBSLA.com) — The downtown California Flower Mall was buzzing Friday with people looking for the perfect Valentine’s bouquet.

Florists began arriving around 4 a.m. to prepare for the holiday rush where business can quadruple.

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The flower mall, which is home to the largest flower market in the country and spans four blocks downtown, will be open around the clock through  6 p.m. Saturday and is free to the public.

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“It’s extremely busy. The guys come in at the last minute and all week-long, I’ve been telling them, ‘Place your orders!’ And three days before, a guy told me, ‘It’s too early’,” florist Helena Arellano said.

Flowers at the mart are sold at wholesale prices and customers can save up to 70 percent. Bouquets range from $30 to upwards of $250.

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