CULVER CITY (CBSLA.com) — Netflix changed the way we watched movies, Birchbox made buying makeup easier and, now, there’s Candy Club.

It’s one of the latest businesses based on a monthly subscription of ever-changing products delivered to your door.

Based in Culver City, Candy Club started less than a year ago and has quickly grown to more than 10,000 subscribers.

“I brought home a bag of candy one day and dumped it on the floor,” said the company’s Co-Founder Keith Cohn.

He knew he was on to something special.

It caters to a market that is all about customizing the product. Subscribers can control how often they receive candy, and whether they want a month-to-month or a yearly subscription.

Order online and the box arrives in less than a week.

With Valentine’s Day around the corner, this is a gift that keeps on giving, month after month.

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