BREA (CBSLA.com) — Police asked for the public’s help Thursday to identify a man who robbed a jewelry store inside the Brea Mall.

The robbery happened at Kevin Jewelers last Tuesday at about 6:45 p.m. when a man asked a clerk to look at diamond solitaire rings, Brea police spokesman Lt. Darrin Devereux said.

When the clerk showed the man a ring, he lifted his shirt and took a silver handgun from his waist band and demanded the ring, plus four more rings from a display case, Devereux said. The suspect fled the store with the rings, and left in a white, mid-size sedan with distinctive taillights.

The value of the stolen jewelery was not available, Devereux said.

It’s is the latest crime against a Kevin Jewelers store in Southern California since last September. Kevin Jewelers locations inside shopping malls have been robbed in a similar fashion – with the robber asking to see rings, then taking out a gun and fleeing with several more rings – in Riverside and Northridge.

The suspect in the Brea robbery was described as a white or Hispanic man, about 6 feet tall, 16 pounds, about 65 to 70 years old, possibly walking with a limp. He wore eyeglasses and a Vietnam Veterans baseball cap.

He bears a resemblance to the suspect in the Northridge robbery, and Brea detectives are working with LAPD detectives on these cases, Devereux said.

Kevin Jewelers is offering a $10,000 reward for information leading to the arrest and conviction of this suspect.

Anyone with information on this crime or the suspect’s identity can contact Orange County Crime Stoppers at occrimestoppers.org or (855) TIP-OCCS (847-6227).

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