LOS ANGELES (CBSLA.com) — A Louisiana-based billboard company fighting digital advertising laws in Los Angeles has announced plans to use its billboards to support candidates in the city election, according to a report Wednesday.

Lamar Advertising Co. has installed 100 billboards backing Councilman Jose Huizar, with a price tag of nearly $27,000. Huizar’s 14th District spans from Eagle Rock to downtown L.A., the Los Angeles Times reported.

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The firm is suing the city over its restrictions on digital signs in the hopes of putting up nearly 50 digital billboards citywide, The Times reported.

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In addition to Huizar, Lamar will support five other candidates, including council President Herb Wesson, Councilwoman Nury Martinez and Councilman Paul Krekorian, according to The Times.

While controversial, the campaign is well within legal limits. City law does not place limits on expenditures from private parties in support of candidates provided they are independently funded, The Times reported.

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Huizar is running against former county Supervisor Gloria Molina.