Fans Still Paying Big Money For Lakers Tickets Despite Winless Record
LOS ANGELES (CBSLA.com) — What's an 0-5 record worth to Lakers fans? A lot, apparently.
The Lakers currently have the second-most expensive average ticket prices on the NBA market at just over $102, according to a report released Friday.
Despite being one of only two winless teams so far this season, the Lakers also nabbed second place on Team Marketing Report's Fan Cost Index (PDF) with a cost of $541 for four average-price tickets, two small draft beers, four small soft drinks, four hot dogs, parking, two programs and two adult-size caps.
The New York Knicks have the highest average at $129.38, followed by the Lakers, the Chicago Bulls at $82.33 and the Miami Heat at $78.30. Among those four teams, only the Bulls raised prices.
By comparison, average ticket prices for the Philadelphia 76ers, the NBA's only other winless team, were valued at about $39 and a Fan Cost Index of nearly $273, according to the report.
For the Lakers' crosstown rivals, however, things are looking up: the Los Angeles Clippers saw the steepest increase for ticket prices, up over 24 percent to $78.
The Clippers' Fan Cost Index also jumped more than 10 percent to about $435 following the team's advance to the 2014 Western Conference semifinals against the Oklahoma City Thunder.
The average NFL ticket price is $84.43 this season, and the NHL average is $62.18. Major League Baseball's average was $27.93 this year.
(TM and © Copyright 2014 CBS Local Media, a division of CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)
