LOS ANGELES (CBSLA.com) — The LAPD Wednesday asked the City Council to approve a $50,000 reward for information leading to the arrest of a suspect who fatally attacked a man on a motorized scooter in Hollywood.

Louie Rodriguez, 54, was attacked around 12:40 a.m. on Sept. 21 near Hollywood Boulevard and Highland Avenue.

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Rodriguez was riding his motorized scooter after attending the annual Sunset Music Festival in West Hollywood when he was punched by a man, fell backward and hit his head on the ground.

Louie Rodriguez Murder Suspect w/ Friend (credit: LAPD)

Louie Rodriguez Murder Suspect w/ Friend (credit: LAPD)

He was taken to zCedars-Sinai Medical Center where he remained for 15 days before passing away on Oct. 6.

“Please come forward. My brother did not deserve to die this way,” sister Tina Rodriguez said. “He never came out of the coma and we had the hardest decision we’ve had to make in our lives.”

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The motive for the attack remains unknown.

The suspect is described as a Latino male with a lean build. He is approximately 6 feet tall and was believed to be about 23 years old with ear expanders in both ears.

The City Council is expected to approve the reward during a meeting Friday.

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Anyone with information about this case was asked to call West Bureau Homicide detectives Fernando Rivas or Jose Robledo at (213) 382-9470.