MARINA DEL REY ( — Julian F. Myers, a veteran publicist to such icons as Marilyn Monroe and Elvis Presley, has died at the age of 95.

Myers died Saturday of heart failure in Marina Del Rey, his son Eric told the Hollywood Reporter. A memorial is being planned for early in 2014.

READ MORE: Orange County Deputies Open Fire Inside Foothill Ranch Walmart, Suspect Wounded

Myers worked at 20th Century Fox from 1948 to 1962, representing Hollywood giants ranging from John Wayne to Bette Davis. He ran his own PR firm for the next six years, then started a short-lived UHF television station in Ventura County, KKOG. Myers later worked for American-International Pictures for the next dozen years, and also did stints at Hanson and Schwam Public Relation.

Among his memorable creative coups were importing live jackals for the premiere of “The Snows of Kilimanjaro” and persuading the management of the Hollywood Roosevelt Hotel to black out its neon sign except for the “Eve” in Roosevelt for the opening of “All About Eve” across the street at the Chinese Theater.

As an avid runner, Myers ran about 25 major marathons.

READ MORE: Russell Westbrook Benched In Final Minutes Of Lakers Loss To Pacers

Myers’ wife, attorney Patsy Nanna Myers, died from complications of a stroke in Oct. 12 at age 89.

The Detroit native was one of the first graduates of USC’s Film School, first landing a job with Technicolor and later with the story department at Columbia Pictures.

Myers is survived by a sister, Helen Gilbert; a brother, Rod Myers; children Eric, Jon and Fredrica; 10 grandchildren and four great-grandchildren.

MORE NEWS: Long Beach Unified's Classified Workers Threaten Strike After Contract Talks Break Down

(©2013 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)