LOS ANGELES (CBSLA.com) — Hollywood heavyweights and Los Angeles city officials took part Tuesday in a conference aimed at keeping film and TV production from leaving town.

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Mayor Eric Garcetti and his film industry advisor Tom Sherak were among those who spoke at the Hollywood Chamber of Commerce’s second “State of the Entertainment Industry” conference at the Loews Hollywood Hotel.

Hollywood Chamber of Commerce Leron Gubler said the industry needs state-mandated film production incentives in order to compete with similar measures used in New York, South Carolina, New Mexico, and Canada.

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“These are series generally that run for several years, and so if our film incentives are only extended for one year, that doesn’t give enough of a commitment for some of these productions to agree to stay here,” Gubler said.

The half-day program also focused on ways for the city to cope with technological advances in production that make it easier for companies to film elsewhere at lesser cost.

Attendees paid as much as $125 to take part in the conference, which is expected to last until about 2:30 p.m.

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