GLENDALE ( — Thousands of motorcyclists are taking part in 30th annual Love Ride, dubbed by the city of Glendale as, “the longest running single-day motorcyclist fundraiser in the world.”

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The event kicked off Sunday morning at Harley-Davidson of Glendale, where riders departed for their 50-mile trek to Castaic Lake, according to KNX 1070’s Ed Mertz.

Each year, the fundraiser draws big name entertainment, including Jay Leno, who is serving as this year’s grand marshal, and Jackson Browne, who is headlining a concert at Castaic Lake.

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Founded by Oliver Shokouh, the event raises funds for the USO, which offers assistance to deployed troops and their families.

“It’s the USO. I mean, how could you not be for that,” Leno told Mertz.

Other celebrities slated to participate include Robert Patrick, Lorenzo Lamas, Willie G. Davidson, and Peter Fonda.

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Donations for the USO are being accepted online at