ELYSIAN PARK (CBSLA.com) — First the LA River offered fishing and kayaking.

The latest and newest craze — something completely different.

A bike-in movie.

Under a full moon Saturday night, dozens tried to figure out “Who Framed Roger Rabbit?” at Marsh Park.

Rachel Kim, reporting for CBS2, went to speak to the bikers and movie enthusiasts.

She reported that many people “ditched their cars for the second Bike-in Movie.”

“In LA, people can get so locked into their cars, it’s nice to be able to interact for a change,” said Jared Neilsen.

The LA River Revitalization Corporation came up with the idea to show Angelenos that the River can be both an outdoor recreation stop and civic destination.

“The ultimate goal is to recognize that the LA River can really help make LA a cleaner, greener, more connected city,” says Omar Brownson of the LA River Revitalization Corporation.

Kim witnessed many cyclists, kayakers and even one man trying to fish the River. Brownson says the free movies are just the beginning for bigger projects to come.

Talk about ambitious.

“We are launching a new campaign to connect all 51 miles of the LA River so that you can bike or walk from Canoga Park to Long Beach by the year 2020,” says Brownson.

Already many people said they can’t believe how much the River has changed.

“People remember it without water, a lot of trash, being polluted. It’s really great, I’m glad they’re doing this so people can see it all rejuvenated,” said Rima Dib of Mission Hills.

Bike-in movies are funded by donations made to the River’s kickstarter campaign so as long as the donations keep coming in the movies will continue to play.

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