LOS ANGELES (CBSLA.com) — A Southland radio station best known for playing West Coast hip-hop and R&B music in its heyday during the mid-1990s will likely be sold, according to reports Thursday.READ MORE: 15-Year-Old Boy Wounded In Chesterfield Square Shooting
93.5 KDAY-FM, along with sister station KDEY-FM in Riverside/Ontario, is expected to be sold in a deal worth $20 million, RadioInsight.com reported.
Owner Magic Broadcasting has reportedly agreed to sell both stations to RBC Communications, which is partly owned by a Chinese satellite ownership group. Analysts say the sale could signal a switch to a Mandarin-speaking format.READ MORE: Juzang's 23 Points Helps No. 9 UCLA Fend Off Colorado, 71-65
KDAY, whose call letters hearken all the way back to 1580 AM KDAY in the 1980s, rose to fame as the first radio station in the U.S. to have an all-hip-hop format.
Prior to 2009, the station served as an all-Spanish language station, as well as a syndicated talk format, before returning to the niche that made its call letters famous: playing old school hip-hop and introducing artists such as LL Cool J, NWA and DJ Jazzy Jeff & the Fresh Prince.
Any potential programming change is unlikely to come before late summer, however, as the FCC still needs to approve the sale, according to RadioInsight.com.MORE NEWS: Strong Winds Cause Power Outages Across SoCal, Over 70,000 Residents Impacted
Station officials were not immediately available for comment.