LOS ANGELES (CBSLA.com) — Let it snow! . . . at the Los Angeles Convection Center downtown.

The Los Angeles Ski Show & Snowboard Expo opened Friday morning, celebrating its 49th year.

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The expo will be at the Convention Center’s South Hall, 1201 South Figueroa Street, through Sunday.

“This year’s show will feature incredible shopping bargains and money-saving specials with more than 200 exhibit booths showcasing ski and snowboard retailers as well as over 65 local, national and international winter resorts,” event officials said.

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Daily events include: terrain park lessons; continuous free ski lessons on a 35 foot Snow Summit Ski School ramp, a giant free climbing wall, a 40×50 an ice-skating rink, cooking demos and beer and wine tasting.

Admission is $20 for adults and includes a “buy one get one free” Snow Summit/Bear Mountain lift ticket coupon (worth $56), children age 6 -12 are $5 and 6 and under are free.

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For more information, visit Ski Dazzle online.