STUDIO CITY ( — The viewers have spoken! The Price Is Right, television’s longest-running game show, now has its first-ever male model.

Rob Wilson of Boston was selected among hundreds of hopefuls who showed up at CBS Studio Center back in August for an open casting call.

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Contenders showed off for the show’s producers and female models, who initially narrowed the pool down to 26.

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The remaining challengers competed in a series of tests that aired on They were asked to write and sing original lyrics to the show’s theme song, show excitement as they were called to “come on down,” and experience the chaotic pace of a costume change.

Wilson, Clink Brink and Nick Denbeigh were named finalists and fans voted online to select the winner from Sept. 28 to Oct. 4.

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Wilson will now begin his week-long stint on the show, which airs weekdays at 10 a.m. on CBS2, on Monday, Oct. 15.