LAS VEGAS ( — In the ever-changing City of Sin odds are businesses don’t last very long.

Vegas insiders divulged to CBS2’s Suzanne Marques where they go for a little dose of tradition.

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There’s Luv-It Frozen Custard. Tucked away from the glitz of the Strip, Luv-It has been serving up their egg- and cream-based frozen treat for nearly 40 years.

Las Vegas would be nothing without neon signs and visitors can head to the Neon Museum where some of the city’s historic signs keep on shining.

With nearly 150 classic signs in their archive, the museum holds some recognizable pieces of Americana.

Back on the strip, in the chic Cosmopolitan Hotel, there’s a pizzeria that locals insist you try.

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The Pizzeria began as an auxiliary kitchen but, realized for the gem it was, was built into its own full-fledged restaurant.

The restaurant serves up New York City-style pizza while also entertaining customers to some rock and roll music and a classic pinball machine.

For more information on these hidden gems visit:

Luv-It Frozen Custard

Neon Museum

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The Pizzeria At The Cosmopolitan