MISSION HILLS (CBSLA.com) — A live, interactive cat playroom installed at the Best Friends Animal Society allows any online user to play with shelter animals remotely by clicking a mouse to control robotic toys.

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“It adds a whole new element to the adoption process and adding awareness to shelter pets,” said the center’s Sarah Schanz.

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The iPet Companion installation was sponsored by KONG. The company’s motto is “pets need to play.”

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Users can watch the cats play on a live video stream.

“The cameras rotate and focuses on toys, which are activated by users on the website,” said Schanz. “They can move the camera, zoom the camera, zoom into a toy or into a cat.”

Adoption centers that have already installed the systems have reported higher cat adoption rates, increased donations, increased web traffic, and positive media coverage within their communities.

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The cats at the Best Friends Animal Society can be played with here.