LOS ANGELES (AP) — Hundreds of people are marching through the streets of LA’s Chinatown to protest against Wal-Mart’s plans to open a store in the neighborhood.

The colorful event included lion dancers, bicyclists and a rally headlined by Rage Against the Machine’s Tom Morello.

READ MORE: East Coast Storm Grounds Dozens Of Flights Out of LAX, John Wayne Airport On Monday

Morello told the Associated Press that LA’s historic Chinatown will be “utterly gutted” because Wal-Mart will drive smaller stores in the area out of business. He said Wal-Mart’s “global policy of sweatshop labor, poverty level wages is something that we don’t need in LA.”

READ MORE: Families Mourn 3 Teens Killed In Pasadena Crash

Wal-Mart began construction this week with plans to open the store next year.

The company says the store will fulfill a need in the community for fresh food and other groceries.

MORE NEWS: Moving On: Rams Crush Cardinals, 34-11, On Way To Divisional Round

(© Copyright 2012 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)