FAIRFAX DISTRICT (CBS) — Now you can make your cake and eat it, too.

Celebrity baker Duff Goldman, of Food Network’s hit series “Ace of Cakes,” is opening a new decorate-you-own cake shop on Melrose Avenue, next to his custom cake business Charm City Cakes West, according to the Los Angeles Times.

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Cakemix is scheduled to open its doors to the public by the end of the week. Like Build-A-Bear and Color Me Mine, it allows customers to directly customize their product — but, in this case, that includes frosting, sprinkles and getting to consume a cake.

This endeavor sets a much different tone than Charm City Cakes next door, where Goldman and his team create custom cakes largely for the entertainment industry in a space that’s closed to the public.

The Times said the process starts with the customer choosing a 6-inch ($36) or 9-inch ($52) round cake to decorate, picking from cake flavors such as chocolate, vanilla, marbled chocolate and vanilla, red velvet, carrot or the flavor of the week, and the filling flavor.

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Should the cake be covered in buttercream or fondant? The client decides.

A decorator then guides the cake enthusiast through the process of dressing up the cake.

The customer can spray paint the cake in a booth of floor-to-ceiling glass walls, sprinkle it to their heart’s content or apply fondant appliqués.

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Duff’s Cakemix is set to open at 8302 Melrose Avenue, in Los Angeles, later this week.