Pinterest Among Fastest Growing Social Media Sites Among Women

LOS ANGELES (CBS) — It's being called "Facebook on steroids". The hot new social media site called Pinterest already has millions of users.

The site is a great way to get organized and share everything -- whether it be photos, recipes and travel tips -- with people around the world.

Posting "pinboards" is like tearing out images of your favorite things and storing them electronically so they're easily accessible.

Andrea Baker juggles her home life and a career and is an active Pinterest user.

"I try to keep it under control but think it's an amazing site," said Baker, adding, "I'm a big fan."

If you don't know what Pinterest is you will, soon. It's one of the fastest growing social media sites with 4 million users.

The concept is simple: if you come across a photo of something you like, add it to your Pinterest board, then you have the option of sharing with users around the world.

Baker's boards include images for weddings, kids parties, fashion, food, travel, fitness or books. Her favorite board contains images for her dream home.

"I find it really relaxing at night. When my husband is watching some murder mystery or sports I want to sit next to him, but I'd rather be pinning things for my future."

And Baker said, often times, Pinterest saves her from the trouble of wondering where she saw something.

Social media expert Dave Gerzoff said the bulk of users are women between 25-44 years old – the top spenders in the nation's economy.

"That is a powerful demographic for advertisers," Gerzoff said.

When asked how Baker has time for another social media site with her busy lifestyle she said she logs on while she's waiting for her kids or carving out some "important me time."

"We're so multi-tasked, so spread out, but we want to connect the way we did before we had two children, and two dogs, and a mortgage -- and these things help you to do that."