By Serene Branson

CANOGA PARK (CBS) — As the clock counts down to Christmas Day, retailers are wooing last-minute shoppers.

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As of the beginning of this week, nearly 10 percent of shoppers surveyed hadn’t even started their holiday spending and 30 percent had more to do.

Although waiting until the last minute can mean short tempers and traffic nightmares, some say it’s a small price for discounts.

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“When we shopped last time, it was like 20 percent, now it’s 50 percent,” said shopper Francisco Vicents.

While last Saturday was the busiest shopping day in December thus far, industry analysts say they expect there to be a surge on Christmas Eve, with retailers opening their doors Saturday.

Toys R Us is expected to remain open until 10 p.m.; Macys until 6 p.m.; Target until 9 p.m. and Walgreens and CVS keeping many locations open for 24 hours.

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And many stores, like Ann Taylor, The Gap and A&F, are luring shoppers in with deep discounts ranging from 40 to 60 percent.

Serene Branson