LOS ANGELES (CBS) — It turns out there isn’t a whole lot of love for Benetton’s new “Unhate” campaign.

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The Italian fashion label was forced to pull one of its latest ads featuring Pope Benedict XVI embracing and kissing leading Islamic figure Ahmed Mohamed El-Tayeb.

The image is one of several controversial ads in a campaign that also features U.S. President Barack Obama kissing Chinese leader Hu Jintao.

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Company officials say the campaign is aimed at promoting tolerance by showing how opposites can attract.

“The iconic element, which is a kiss, in all cultures for everybody means having the barriers down,” said Alessandro Benetton, the label’s executive deputy chairman.

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Each image used in the campaign was doctored without the permission of the subjects.