SANTA ANA (AP) — Banco Popular is changing its name in Southern California to lure more non-Hispanic customers.
Bank Senior Vice President Manuel Chinea says the bank realized its Spanish-language name was an obstacle when it bought a Whittier-based bank in 2004 and lost non-Hispanic customers.READ MORE: Man And Woman Shot To Death In Gardena
The bank’s new name in Southern California will be Popular Community Bank.READ MORE: Local Doctors Flying Back From Super Bowl Save Woman's Life On Plane
Chinea told the Orange County Register that a similar rebranding effort in Illinois helped the bank attract larger accounts from both Hispanic and non-Hispanic customers.
Banco Popular was founded in Puerto Rico in 1893. The bank has 24 branches in Los Angeles, Orange and San Diego counties.MORE NEWS: Rally Held Outside LA Hall Of Justice To Recall District Attorney George Gascón
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