SANTA ANA (AP) — Banco Popular is changing its name in Southern California to lure more non-Hispanic customers.

Bank Senior Vice President Manuel Chinea says the bank realized its Spanish-language name was an obstacle when it bought a Whittier-based bank in 2004 and lost non-Hispanic customers.

The bank’s new name in Southern California will be Popular Community Bank.

Chinea told the Orange County Register that a similar rebranding effort in Illinois helped the bank attract larger accounts from both Hispanic and non-Hispanic customers.

Banco Popular was founded in Puerto Rico in 1893. The bank has 24 branches in Los Angeles, Orange and San Diego counties.

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Comments (3)
  1. Theodore J. Smith III says:

    It called integration/assimilation into American society. I wish more Hispanics and other immigrants would do the same. Welcome! I pray you are successful!

  2. Ignorant John says:

    … oh wait… it’s not a Mexican bank? Damn why did I leave!

    1. Homer says:

      I know, who knew it was Puerto Rican?

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