LOS ANGELES (AP) — The “Transformers” robots have put their 3D ticket-price advantage to good use.
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Distributor Paramount Pictures estimated Monday that “Transformers: Dark of the Moon” pulled in $116.4 million domestically over the four-day Fourth of July weekend and $181.1 million since opening Tuesday night.
The sci-fi sequel has added $217 million overseas, bringing its worldwide total to nearly $400 million.READ MORE: Taylor's Blunder, Other Missed Chances Put LA In NLCS Hole
The studio says 60 percent of domestic business came from premium-priced 3D admissions, which cost a few dollars more than 2-D screenings. Overseas, 3D admissions accounted for 70 percent of ticket sales.
That’s a good sign for Hollywood’s 3D business, which had waned as 3D revenues dipped to 50 percent or less of the total for some recent releases.
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