LOS ANGELES (KFWB) — If you have a young daughter, you may have already noticed this… clothing for pre-teen girls is becoming sexier.

A study led by Sarah Murnen, a psychology professor at Kenyon College in Ohio, looked at 15 national stores and found that one-third of outfits for pre-teens is sexualized.

“Well across all of the stores and the clothing items, there are more than 5,000 items that we examined, about 30% had sexualizing characteristics. We did divide it into types of stores and the tween stores were the worst,” Murnen told KFWB News 980.

“Our definition of sexualizing what is the clothing item emphasize or reveal the sexualized body part or such had characteristics associated with sexiness like a red, satin, lingerie-looking dress… or very short skirts that would emphasize long legs,” Murnen added.

Murnen said a student, who is working with her on the research, found that fourth and fifth-grade girls who were wearing sexualized clothing exhibited lower body esteem and less perceived popularity.

“About 10 percent in these grades were wearing this clothing on this particular day when we tested them, which was in the winter.”

The study’s next step is to examine the affect such clothing has on pre-teen girls.

“But we do think that this does have affects on girls. It encourages them to focus too much attention on their body at such a young age, you know, and to look at themselves as sexual objects potentially which might limit other roles in their lives.”

Comments (11)
  1. c says:

    Put whatever you want on the shelves. It is up to us…the parents…to not buy these types of clothes for our kids. People need to stop blaming others for their own lack of control. I am not going to allow my daughter to ADVERTISE herself like that.

    1. CA says:

      Nicely said c !

    2. Let Kids Be Kids says:

      That’s awesome, c! I am with you- I absolutely WILL NOT buy immodest clothes for my girls. They will have a chance when they are real women to dress as sexy as they like, but for now I much prefer to see them be children. Yes, my 13-year-old IS a child and she will dress as such. Clothes shopping is increasingly difficult due to the selection (or lack thereof) of proper attire. Our children are children for such a short amount of years. Why on earth would any parent want their child to grow up faster than their bodies can handle? Like I said, there’s ample time for our young girls to dress sexy… WHEN THEY ARE LEGAL-AGED WOMEN.

    3. Saber 1 says:

      Nice belly. Nice target for me to shoot my man yogurt on.

  2. ginny says:

    c, CA and Lt Kids Be…hats off to all of you. It’s great to see that there are still parents today not willing to allow their daughters to dress to fit the fads when they are so inappropriate. Why do kids today have to look like grown up, bar hopping women when they are still in grade/middle school?

  3. sexisgreat says:

    Some pics would be nice 🙂

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