BURBANK (CBS) Baskin-Robbins is scooping up discounted ice cream cones Wednesday night to thank firefighters during its Fifth Annual 31-Cent Scoop Night.

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Stores across Southern California, as well as the rest of the country, will be offering ice cream scoops for just 31 cents from 5 p.m. to 10 p.m.

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The company will also be donating $100,000 to the National Fallen Firefighters Association.

For the first time, customers can make a $5 donation by texting 6333 to 50555.

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For more information, or to find a location near you, visit Baskin-Robbins.