<a href="http://losangeles.cbslocal.com/gallery/2011/03/22/nude-sidewalk-showers-for-peta-meat-protest/">» PHOTOS: PETA Stages Nude Demonstration In Hollywood</a>

— Jenn McBride, CBSLA.com

HOLLYWOOD (CBS) — PETA’s latest stunt is making a sudsy mess and captivating drivers in Hollywood. Our cameras were rolling when a distracted motorist caught a glimpse of PETA’s naked beauties and plowed into the car in front of him.

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The girls are baring it all and showering in public to promote a Vegan lifestyle.

PETA says by giving up just one pound of meat, Americans can save up 2,463 gallons of water – or six months of shower water.

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However, we spoke with Jeremy Russell of the American Meat Association over the phone and he says there’s more to it.

“Sometimes when people do these sorts of carbon-footprint analyses, the obvious answer is the opposite of what they thought it was,” he said. “Water use is actually quite expensive for meat companies. There is a constant pressure, an economic pressure on them, to become more and more efficient in how they use water.”

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For those who are interested, however, spokesperson Lindsay Rajt says that it has never been easier to go vegan.

» PHOTOS: PETA Stages Nude Demonstration In Hollywood