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Schmear Campaign: Larry King Now Pitchman For LA Bagel Store

LOS ANGELES (CBS) — Former TV talk show host Larry King is now a spokesman for a Beverly Hills bagel store.

KNX 1070's John Brooks reports the 77-year-old New York native is throwing his considerable clout behind the Original Brooklyn Water Bagel Company.

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King claims the franchise — which opened Friday morning on Beverly Drive — has found a way to make the water just like the water in Brooklyn.

"It's a great idea...They're able to take this water from Brooklyn, which is the best tap water in America," King told KNX 1070 in this exclusive interview.

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The bagel store takes tap water, filters and then re-mineralizes it, claiming it has the exact taste and smell of Brooklyn water.

(©2010 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)

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