INDUSTRY (AP) — Images of smokestacks and factories have prompted the planners of a Southern California NFL stadium to stop referring to the proposed venue’s location by its official name: Industry.

Majestic Realty Co. Vice President John Semcken said this week that the company has started referring to the hilly 600-acre site in the city of Industry as “Grand Crossing.”

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Semcken says NFL officials requested a name change because of the negative connotations attached to the “Industry” moniker.

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Semcken says Grand Crossing would be used as the stadium’s address after it’s built. Until then, it will be used to promote the proposal.

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