LOS ANGELES (CBS) — Troubled actor Charlie Sheen is winning all right – he’s reportedly snapped up the Guinness World Record for the “Fastest Time to Reach 1 Million Followers.”

Guinness officials say that Sheen, who has recently been hospitalized, in rehab and had his twin boys taken away, reached 1 million followers in 25 hours and 17 minutes, according to social media blog Mashable. Sheen also set a Guinness record for “Highest Paid TV Actor Per Episode – Current” at $1.25 million a pop.

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Sheen joined Twitter March 1 under the handle @charliesheen, acquiring hundreds of thousands of followers within hours. The account is marked as “Verified.”

Professor Robert Thompson is the director of the Center for the Study of Television and Popular Culture tells KFWB’s Michael Shappee that Sheen has quickly transcended his traditional celebrity status to become a pop culture phenomenon.

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The former movie star turned tabloid legend has even spawned LivetheSheenDream.com, which features a floating Charlie Sheen head that spouts a seemingly endless stream of newly-minted quotes from some of Sheen’s recent rants.

Since Sheen’s hospitalization following a wild overnight party and short stint in rehab, his show, “Two and a Half Men,” was suspended after he publicly criticized the show’s producer Chuck Lorre in a radio interview. After the show’s suspension, Sheen has been making the media rounds, making odd statements.

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