LOS ANGELES (CBS) — A new survey suggests that despite a shaky economic outlook, Americans are expected to still spend their cash on gifts this Christmas season, but shoppers will be looking for a bigger bang for their buck.

Consumer Reports says over 40 percent of U.S. consumers say that discounts are a key factor in which items they plan on buying this season, with one in three expecting to spend less than in previous years.

READ MORE: LAUSD Begins Phased-In Reopening Starting This Week

Shoppers Likely To Give To Family Over Friends: KNX 1070’s Pete Demetriou Reports

READ MORE: LAPD Searching For 3 Men Suspected Of Posing As Construction Workers, Burglarizing Homes

Perhaps most surprising is that while unemployment remains high and credit still tight, consumers remain relatively cheerful, even as 13.6 million Americans remain saddled with debt from last years’ spending.

Check out the entire survey online at http://www.consumerreports.org/.

MORE NEWS: Mother of Three Murdered Children in Reseda is in Custody as Police Continue Investigation

(©2010 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)