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Sarah Hyland

(credit: Frazer Harrison/Getty Images for Coachella)

Coachella’s Young Audience A Marketer’s Paradise

When it first started in 1999, Coachella was a couple of stages and a dance tent. Tickets were $65. A few dusty stands sold hot dogs and Cokes. It was the end of grunge and the start of a new millennium, and it was all about the music. All for one weekend.

04/19/2014