Milk Producers Modify Eyebrow-Raising PMS-Themed AdCalifornia milk producers have modified an eyebrow-raising advertising campaign that promoted their product to men as a way to lessen the effects of premenstrual syndrome in their wives or girlfriends.
Got PMS? New California Milk Campaign Targets Men The dairy group that created the "Got Milk?" campaign is back with a new marketing strategy that already is generating plenty of buzz.

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