L.A.’s Social Media Summit for Small Business

Jonathan Crowley is a Director of Business Development at foursquare, leading its media and entertainment partnerships. He brings over 10 years of media experience to his role. Prior to joining foursquare, Crowley was the CEO & founder of Black20 Digital Studios, a joint venture with Fox Television Studios. There he focused on strategic partnerships to facilitate the creation, distribution, and monetization of branded digital content. He also spent four years at NBC Universal, helping develop its digital programming strategy. He has a bachelor's degree from the Newhouse School of Communications at Syracuse University and anchored the Fast Money bonus round on Family Feud. @jonathancrowley #KNXSOC


Dan Levy leads the Global Small Business team at Facebook. He is responsible for sales, account management, and service for the millions of small businesses who use Facebook to connect with their customers and grow their businesses. Levy joined Facebook in 2008 to start the Payments and Risk organization – leading Facebook’s efforts to expand payment acceptance, industry relationships and operations. Prior to Facebook, Dan spent seven years at PayPal leading product and operations organizations around the world. He concluded as the Head of Risk Management for PayPal Europe, based in London. Before falling in love with the small business sector, he founded and ran his own small business - Justarrive, a ticketing and marketing service for professional and college sports organizations. @facebook #KNXSOC


Justin Levy heads up social media at Citrix Online, where he is a strategic adviser on all social media activities across the company, as well as being the editor-in-chief of Workshifting.com. Prior to joining Citrix Online, Levy was an Executive Director at New Marketing Labs, a social media and digital communications agency. He is Partner and General Manager of Caminito Argentinean Steakhouse, located in Massachusetts. Through the use of social media marketing techniques, he has successfully grown his steakhouse at least 20% in sales for 30+ months straight. Levy is the co-author of the bestselling book, Facebook Marketing. @justinlevy #KNXSOC


Josh Rubel is a product specialist at Google / YouTube, where he has been working for the past 6 years. He has run thousands of video campaigns across YouTube and the Google Display Network, developing most of the best practices in use today by sales teams globally. YouTube has brought Google's AdWords buying platform to video, allowing small businesses to leverage video assets to find their target audience on YouTube, the worlds biggest video site. As the YouTube Video Guru, Rubel will discuss the platform and how small businesses can use video to build their brand and drive sales. @youtube #KNXSOC


Teri Thompson is an author, award-winning advertising, promotions and social media strategist, adjunct professor, and international speaker on social media for business across all industries and for social good with clients in entertainment, automotive, retail, education, government, and non-profit. She held executive positions at ABC, CBS, NBC, and launched Fox Sports Net. Thompson is the co-author of The Power of Real-Time Social Media Marketing by McGraw-Hill Professional and holds two academic posts: Social Media Communication Adjunct Professor at Woodbury University, Burbank and Adjunct Professor, Social Media Marketing in California Lutheran University’s Master Program, Thousand Oaks. @terithompson1 #KNXSOC


Robin Zucker is Director of Social Marketing at Yahoo! She leads Yahoo!'s central social marketing organization and provides marketing strategy, services and consulting to increase audience engagement and expand the brand presence through the use of social media. Zucker's team is responsible for setting social marketing strategy and infrastructure, which includes success metrics, tools and driving alignment, governance and best practice sharing for global marketing objectives. @robinzucker #KNXSOC


Shad Balch is an Environment & Energy Policy and Communications Specialist at General Motors. He joined GM in January, 2010 after working for the company as a contractor since 2006. Based in Southern California, Balch is charged with engaging various stakeholder groups to advance GM’s environmental initiatives and advanced technology vehicle programs. He oversees traditional and social media communications activities for GM’s electric, hybrid and fuel cell vehicles, including the Chevy Volt, and works closely with federal, state and local officials to get cities plug-in ready..@chevyvolt @shadbalch #KNXSOC


Chef LaLa is an accomplished chef, cookbook author, food stylist, food consultant, LaLa certified nutritionist and social media enthusiast. With her creative talents and training, this first generation Latina dynamo is making waves in food, nutrition, health, and lifestyle in both English and Spanish language media. Inspired by her family of restaurateurs, LaLa is a creative entrepreneur of the first order, operating a first class catering company, launching a line of CHEF LALA HOMEMADE sauces and marinades, designing Chef LaLa house wares, and developing concepts for a bilingual lifestyle television show. @cheflala #KNXSOC


Josh Levine is the CEO and Chief Activist for Rebel Industries. He has been at the forefront of grassroots marketing in the United States for over a decade and has developed and led culture-driven marketing campaigns for brands such as Mazda, Scion, Reebok, Xbox, T-Mobile, Dr Pepper and numerous entertainment and music brands. His work has been highlighted in Forbes, Brand Week, Advertising Age, Wall Street Journal, GQ, and Motor Trend, among others, as well as the books Mind Your Xs and Ys: Satisfying the 10 Cravings of a New Generation of Consumer, The Power of Real-Time Social Media Marketing, and Coolhunting Digital. Levine’s specialty is helping major brands break the status quo in a variety of marketing disciplines, from social media to street teams and events to integrations into art, music, fashion, and other niche lifestyle segments. Josh writes a blog about marketing and culture at rebelindustries.com. @jlevine #KNXSOC


Beverly Macy is a highly sought-after thought leader in the power of social media on communication and business today. She contributes regularly to The Huffington Post, writing insightful articles about real-time social media, global branding, social learning architecture, communications and business process. Macy consults with corporate, academic, and governmental organizations on a variety of topics ranging from global marketing and branding to using real-time social media trends to generate top line growth. Beverly spent 14 years at Xerox Corporation in global sales and marketing and began her career at Wang Laboratories in software development. She teaches Executive Marketing Courses, including Social Media and Global Branding, at UCLA Extension and lectures at USC. @beverlymacy #KNXSOC


Scot Richardson brings more than a decade of experience producing and marketing live events to his role as Founder/CEO of TicketMob, the fastest-growing artist, promoter, and venue management platform with a unique suite of ticketing brands that cater to specific communities in comedy, live music, and electronic dance music/nightlife with LaughStub, TuneStub, and ElectroStub. He founded TicketMob in 2009 and is responsible for setting the overall direction and strategy of the forward-thinking tech company, overseeing product, operations, sales, business development and partnerships. @ticketmob #KNXSOC


Tom Serres is CEO and co-founder of Rally.org, an online fundraising platform, for causes that matter. He is one of country’s leading thinkers on social giving, the cause economy and digital fundraising. Small businesses, including startups, magazines and aps have used Rally to raise seed funding for their businesses. Campaigns and Election’s Magazine awarded him with the Innovator Award in 2012 and he was named a rising star by the organization in 2009. @tomserres #KNXSOC