President & General Manager, CBS 2 and KCAL 9
Steve Mauldin was named President and General Manager of CBS 2 and KCAL 9 in Los Angeles, the largest local television duopoly in the country, in December 2009.
Building on his long track record of significantly improving the performance of local stations and leading them to first place in late news, Mauldin has been responsible for overseeing a renaissance at CBS 2 and KCAL 9, highlighted by dramatic across-the-board ratings growth for the stations’ daily 11-and-a-half hours of local newscasts, the addition of weekend morning newscasts and “Eye on Our Community” news specials.
Under Mauldin’s leadership, CBS 2 News at 11 p.m. has become the fastest growing late newscast in the Los Angeles market with viewership increasing by 37 percent during the past two years. In February 2012, CBS 2 won the highly competitive 11 p.m. news competition in the key adults 25-54 demographic, giving the station its first February late news victory in 17 years.
Also, KCAL 9 News at 10 p.m. has emerged as Southern California’s most-watched primetime newscast, with victories during five of the last six major sweep periods.
In addition, Mauldin has strengthened and expanded the stations’ commitment to public service by working closely with numerous local government, law enforcement and non-profit organizations.
Mauldin is a Stage IV cancer survivor and has long been involved in fundraising for the American Cancer Society. He is also deeply committed to building awareness of autism, as his daughter Stephanie has autism. His devotion to this cause inspired him to create a series of annual events, named for Stephanie. “Stephanie’s Day,” which began in Miami and Dallas-Fort Worth and made its Los Angeles debut in August 2011, is a resource fair that brings special needs children and their families together with numerous non-profit organizations that can provide the specialized services those families need.
Prior to joining CBS 2 and KCAL 9, Mauldin spent six years as President and General Manager of KTVT-TV and KTXA-TV, the CBS-owned duopoly in Dallas-Fort Worth. It was under his leadership that KTVT earned its first-ever late news victory during the November 2009 sweep. In addition, he also oversaw CBS’s entire group of stations in the Southwestern United States when the company also owned stations in Austin and Oklahoma City.
Mauldin joined the CBS Television Stations group in September 1998 as Vice President and General Manager of WFOR-TV in Miami. While there, he oversaw the rise of CBS 4’s 11 p.m. newscast from fifth to first place in just two years. In May 2001, he became the General Manager of one of the country’s first triopolies when he took on the additional responsibility of managing WBFS-TV (Miami) and WTVX-TV (West Palm Beach).
Prior to Miami, Mauldin served as President and General Manager of WTSP-TV, the CBS affiliate in Tampa. Before that, he was Vice President and General Manager of Gaylord Broadcasting Company’s KHTV-TV in Houston from 1989 to 1991. Prior to that, Mauldin was Vice President and Station Manager of KTVT-TV in Dallas (which at the time was owned by Gaylord and was an independent station) from 1987 to 1989. From 1985 to 1987, he was Vice President and General Manager of WVUE-TV in New Orleans, also a Gaylord property.
Mauldin’s television career began as an account executive at KOSA-TV in Odessa, Texas. He went on to work in sales and sales management in Las Vegas and was later hired by KABC-TV and ABC Spot Sales in Los Angeles.
His professional awards and honors include the American Women in Radio and Television’s National Commendation Award (1994) for his efforts on behalf of the advancement of women in broadcasting. In addition, under his leadership, WTSP was awarded the National Station of the Year Award. He is also the recipient of two Emmy Awards, three Associated Press Awards and the prestigious New York Film Festival Gold award, all for editorial commentary.
A native of Odessa, Texas, Mauldin attended Baylor University on a baseball scholarship. He and his wife Sheilah are the proud parents of four children: Michael, Christopher, Jeffrey and Stephanie.