LOS ANGELES (CBSLA.com) — Two women Monday sued Jessica Alba’s The Honest Company, accusing it of mislabeling and marketing certain products as natural when they actually contained synthetic ingredients.
Candace Hiddlestone and Julie Hedges filed the proposed class-action lawsuit in U.S. District Court in Los Angeles.
The products were marketed as natural, inducing consumers to pay a premium for the products on the false premises they were natural, the lawsuit states.
In some cases, the Environmental Working Group rated the non-natural ingredients as either highly or moderately hazardous, according to the plaintiffs’ attorney Nicholas Carlin.
The Honest Company did not immediately reply to an email seeking comment.
There have been reports in the past week that Alba is considering selling The Honest Company in a deal that could be worth about $1 billion.
Honest has denied similar allegations in the past over several of its products.