SAN FRANCISCO (AP) — Apple announced its newest iPhones, the 7 and 7 plus, which are water and dust resistant, but what is most notable about the new phone is what’s missing.
Apple’s next iPhones will come without the analog headphone jack that’s been standard on iPhones and most other electronic devices for years.
Instead, the company is making iPhone owners listen with wireless Bluetooth headsets or with earphones that can plug into the phone’s digital “Lightning” port, which has been used primarily for charging.
The long-rumored decision to ditch the 3.5 millimeter headphone jack could cause an outcry from consumers. Critics have already complained that their old headphones won’t fit in the charging port without an adapter. There’s also the dilemma of where to plug in a set of headphones if the charging port is already being used to plug in a power cord.
Apple will include an adapter with the iPhone 7 for those with older headphones.
Apple marketing chief Philip W. Schiller says it comes down to “courage to move on to something new.”
Schiller says removing the port frees up space in the phone for newer technologies. He also says the Lightning port was designed years ago with digital audio in mind.
Apple designed new wireless headphones called AirPods to replace the traditional ear buds. Schiller didn’t mention a price for the wireless earphones.
Apple isn’t the first to ditch the headphone jack. Motorola quietly did so a month ago with some models of the Moto Z.
The new iPhones are getting stereo speakers — one on each side of the phone — along with a display capable of reproducing a wider range of colors.
The iPhone 7 is now force sensitive, so responses can differ based on how hard you press it. It’s similar to what Apple has done with a trackpad in a slimmer MacBook model last year.
The larger model will come with two digital camera lenses. One will be for regular shots and the other will have telephoto capabilities, giving you a two-fold zoom. Smartphones typically have resorted to software tricks for zooms, resulting in fuzzy images when blown up.
Both lenses will take photos at 12 megapixels.
The two lenses will also sense depth and allow users to blur backgrounds in images, mimicking an effect that typically requires changing the lens aperture in stand-alone cameras.
Other smartphone makers including LG and Motorola are also starting to offer models with dual lenses to improve picture quality. While many consumers likely feel their current phone cameras are “good enough,” analyst Jan Dawson of Jackdaw Research says the extra capabilities may appeal to millions of people who like to post photos on social media, in the hope of impressing friends and earning “likes” for their posts.
Dawson says the new smartphone cameras still don’t match the capabilities of SLR cameras, but they offer improvements that may appeal to the “vanity” of social media users.
Other camera improvements include a new flash with four rather than two shades of color to match ambient light. High-end photographers can get images in RAW format, which allows for more versatile editing, matching what many leading cameras now have.
And with the better camera will come more storage. With people storing more photos and video on their phones, Apple is joining rival phone makers in making the starter model 32 gigabytes, rather than 16 gigabytes before. The main iPhone is still priced at $650. The larger Plus model is increasing to $770, instead of $750.
Apple is doubling storage in higher-priced models, too — to 128 and 256 gigabytes.
The video game character Mario is also coming to iPhones. CEO Tim Cook said the popular Japanese game had been missing until now.
Shigeru Miyamoto, described as the “Father of Mario” from Nintendo, said through a translator that “Super Mario Runs” is designed to be played one-handed — while holding a handle on the subway, eating a hamburger or eating an apple.
Miyamoto didn’t announce the price, but said the game will sell for a fixed price, so you won’t have to keep ponying up as you advance through the game.
Nintendo has long resisted bringing Mario to mobile phones, instead relying on the character to bolster demand for its own hand-held DS gaming systems.
Analysts say the new iPhones could help Apple recover modestly from a recent dip in sales. But with few expected dramatic changes from previous models, Apple watchers aren’t expecting the kind of big spikes in consumer demand that the company saw two years ago, when it introduced larger screens.
Apple sold nearly 92 million iPhones during the first six months of this year, about 15 percent fewer than the same period last year. This year marks the first time that Apple has seen such declines. Industry analysts say it’s because last fall’s iPhone 6S and 6S Plus didn’t contain many new features or improvements.
Investors are hoping for a bigger boost in sales next year. Wall Street analysts say reports from Apple’s Asian manufacturers and suppliers indicate the company has decided to wait a year before introducing a major overhaul of the phone in 2017. That will be the iPhone’s 10th anniversary.
The company also introduced a new generation of smartwatches that will include GPS tracking and enough water resistance to swim with, part of its effort to boost sales in its newest product line.
Although the first version of the Apple Watch can tap the GPS function on a companion iPhone, that requires carrying another device with you. GPS isn’t common in smartwatches, though the upcoming Samsung Gear S3 will also get GPS.
As for swims, the previous Apple Watch model is resistant to splashes, but not extensive use in water.
Apple says one of the engineering challenges has been sealing the speaker port, which needs air to work. The company says it has designed the speaker to eject water after workouts.
Fitbit has one swim-proof model and Garmin has a few, but the capability isn’t common.
The watch update was announced 17 months after the first model came out. The “Series 2” watch will also get a faster processor and a brighter display for outdoor use. Apple didn’t make any mention of the new model’s battery life. The original model ran down its battery quickly.
New styles include a case made of ceramic and a run-centric design made in collaboration with Nike.
The original model is getting a price cut, to $269, and will get a faster processor. Series 2 will start at $369. The updates are coming Sept. 16. Existing watches can get new software on Sept. 13.
The Apple Watch has been the only major new product released since CEO Tim Cook succeeded company founder Steve Jobs as CEO five years ago, and sales of the device so far have been lukewarm. The company hasn’t disclosed sales figures for the Internet-connected watch, but research firm IDC estimates that Apple shipped 1.6 million watches in the April-June quarter, less half the 3.6 million a year earlier.
Watch sales are expected to increase this fall as the holiday gift season gets underway. Analyst Jan Dawson of Jackdaw Research says consumers are finding the watch is useful for health and fitness tracking, but that other apps have not caught on.
The Apple Watch will get a popular new app later this year tough. Niantic Labs, the maker of the cultural sensation Pokemon Go, announced Tuesday that the game will be released for the watch, building upon the apps that it already has built for the iPhone and devices running on Google’s popular Android software.
Apple’s stock fell 19 cents to $107.51 in afternoon trading.
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